Both of Ricarda Manuela Hofmann’s parents worked in the cosmetics industry, and so she discovered her love for exclusive beauty products and the latest fashion trends as a child. From 1983 to 1992 she worked as sales and training director in PR and marketing for globally renowned cosmetics companies such as Fabergé, Elizabeth Arden and Guerlain. In 1998 she founded Ricarda M. Vertriebs GmbH and, as one of the very first, became a pioneer of teleshopping in Germany.
For 15 years she was the most successful beauty and lifestyle expert in German teleshopping at HSE24 and QVC. More than one million units of the 24 Hour Face Cream from the Magic Skin Care Basic line alone were sold. Since 2013 the designer has gone her own way in multichannel retail, and since 2016 she has also delighted the audience of Shoppinglive in Moscow. From her adopted home of Munich she designs cosmetics, fashion, jewelry and accessories under the Ricarda M. brand.
Ambition, passion, eagerness and a fantastic feeling for beauty combined with outstanding talent, self-confidence and almost unearthly creativity. The perfect symbiosis for perfect design.
Courage, the right sense of style, perfectionism to the smallest detail and an unrivalled feeling for trends are the red thread leading through all collections by the designer cult brand Ricarda M. Inspirations from the lifestyle capitals of the world celebrate triumphs in always professional and target-oriented realization. The sensible selection of the most modern materials and selected ingredients make every product an opulent homage to beauty.
"My life and my creations are orientated to the international market and are influenced by the multiplicity of our wonderful world with its inimitable richness of trends, emotions and humans. All these treasures are an important part of my attitude towards life and of my way of life."
Ricarda M.
June 13, 2008: The most successful sale on teleshopping in 3 hours: more than 2,3 million Euro turnover
January 2008: The most successful telesale about jewelry (Juwel QVC Handel GmbH DeLuxe)
May 2006 until January 2008: 400.000 Euro volume of sales (Teleshopping) The developed variety of products (developed, planned and designed by Ricarda M. herself ) comprehends 725 different articles
January 16, 2007, QVC Handel GmbH: Most successful volume of sales per hour (75 minutes): ca. 1,3 millions Euro, highest number of units of one product on one day: 75.000 pieces
May 2006 until December 2007: The MSC Basic 24 Hour Face Cream records a sale QVC Handel GmbH of ca. 650.000 pieces
January 2006, HSE24: 21 hours were planned for telesales, in only 7 hour everything was sold out. Volume of sales (Teleshopping): 4 millions Euro
After 15 years as most successful beauty- and lifestyle expert in German teleshopping, the remarkable sales talent takes leave of HSE24 in order to go her own ways in e-commerce respectively multichannel-business.
On www.ricardam.com the new online-shop is embedded for customers of Germany, Austria and Switzerland directly in the Ricarda M. World and promises a unique buying experience with digital live-shows for either information or amusement.
For customers without affinity to internet, Ricarda M. offers the possibility to order a catalogue.
"Nearer, more tangible, more lively and active than ever.“
Ricarda M.
October 2013: With the opening of the first online-shop www.ricardam.com already 20.000 users registrated in only a short time and in the first week alone 5.000 catalogue orders were placed.
September 2013: Already before the start of the online-offer the newly organized service hotline had registered 15.000 calls.
September 2013, HSE24: Most successful sell in the week of goodbye to HSE24 : Sales (Teleshopping) of more than 12 Mio. Euro. After 15 years of presence in the teleshopping-channels QVC and HSE24 the most successful designer and lifestyle-icon takes leave of its partner HSE24 and takes new paths.
September 2011: Ricarda M. presents with her brilliant relaunch with HSE24 three new caring lines and the new fashion line for men. The millionfold sold MSC Basic 24 Hour Face Cream gets the beauty award as audience award from HSE24.
After the successful launch of the new online-shop www.ricardam.com the business woman Ricarda M. strikes new paths. So she agreed upon a cooperation with the KLINGEL-Group, one of the greatest catalogue companies of Germany.
Not only for the customers of KLINGEL a chosen and exclusive range of beauty products are available on internet and with an extra catalogue. Customers can order beauty products on Amazon and buy them in the store “Beauty Factory” in Salzburg, Austria.
"My device: always try to strike new paths."
Ricarda M.
May 2014:
On occasion of the 16th birthday of the label Ricarda M., the volume of sales of the online-shop increases up to ca. 50.000 Euro a day.
April 2014:
Ricarda M. celebrates 7000 Facebook Fans .Ricarda M. and the KLINGEL-Group agree upon a cooperation. Cosmetic products by Ricarda M. are available on Amazon and in the store “Beauty Factory” in Salzburg, Austria.
Charming, extravagant and self-confident, Ricarda M. incorporates and lives her own brand, and in perfect harmony she unites authenticity with class. Her very personal interpretation of the latest looks and trends attracts her continuously growing community as if by magic. Her charisma, her unique chic and her natural manners soon made her the outstanding anchor and figurehead of German home- and online-shopping.
"My style: royal, paradise-like, modern, luxurious, extravagant and a very personal mirror of my outgoing heart and my dreams."
Ricarda M.
Enthusiastic customers:
Dear Ricarda M.,
Your fashion, your style: Ricarda M. Fashion is My Fashion! Thanks to you I redefined my femininity. Thanks a thousand times!
Dear Mrs. Hofmann,
Your charming presentations and your great products always exceed my expectations. If teleshopping it’s Ricarda M.-Teleshopping!
Dear Ricarda M.,
Without your exciting accessories I am only half a woman. They are a fashionable must for every day, every occasion – and always a guarantee for compliments!
Ricarda M. perfectly masters the game of senses and sensuality. Since many years, the perfect setting of her branded appearance is arousing and seducing millions of spectators. Strong colours, great feelings, passionate words wake desires and make dreams come true.
I always have my eyes open, and I try to unite stories, signs, colours, dreams and desires in my brand to make something truly special. I always want to extract the best of everything, and make it affordable.
Ricarda M.
Ricarda M. performed on 15th January 2016 her first live show with the teleshopping broadcast station “Shoppinglive” (HSE24) in Moscow. The first day of the beauty expert makes history as the most successful launch in the history of Shoppinglive. Shoppinglive began in July 2011 as the first German teleshopping broadcast station in Moscow, Russia, and shows daily a 24 hour program.
"It was a brilliant start! I’m so happy that my products are so successful!"
Ricarda M.
January 2016: Cooperation with Shoppinglive in Russia (HSE24)
In but a few years, the versatile and talented designer Ricarda Manuela Hofmann rose with her lifestyle label Ricarda M. to become the figurehead of the German home and online-shopping market. The self-made business woman owes her continuously growing success mainly to her unrivalled feeling for international trends, her outstanding talent and her unequalled personality. Both parents worked in the cosmetic branch and this strongly influenced Ricarda Manuela Hofmann as a child. Born in Ludwigsburg on November 28, 1965, she discovered her love and sense of exclusive beauty products and the latest fashion trends in the earliest childhood.
From 1983 to 1992 she ambitiously laid the foundation for her sensational professional career working in senior positions as sales and training director in the fields of PR and Marketing at globally renowned cosmetics companies such as Fabergé, Elizabeth Arden and Guerlain.
Her wealth of experience and her unique talent of successfully contributing new impulses to product design and brand positioning helped the skilled beauty expert greatly to expand the family enterprise over the years 1993 to 1998. Motivated by her desire to offer customers high-grade lifestyle products directly and at attractive prices, in 1998 Ricarda Manuela Hofmann made her dream of her own company come true. She built up Ricarda M. Vertriebs GmbH. As a first-line woman in the still young and emerging teleshopping market, she was a true pioneer and paved the sales channel teleshopping for many stars to sell their products following her example.
That year, the market launch of her own innovative nail care line Ruby Crystal on the homeshopping channel HOT, today called HSE24, exceeded all sales forecasts. One sales coup followed the other – even after her relocation in 2006 from HSE24 to the teleshopping channel QVC.
From the middle of 2006 until the end of 2008 the 24 Hour Face Cream (Magic Skin Care Basic Line) proceeded to become bestseller on QVC. The sale of more than a million 24 Hour Face Creams only in this period attested the trust of the clients in the quality and effect of the first-class cosmetic line. In only one day, on December 14, 2008, the Limited Edition of the 24 Hour Face Cream was sold with a record of 90.000 pieces.
In April 2011 the teleshopping market leader QVC and Ricarda M. Hofmann concluded after five years their cooperation by mutual agreement. In September 2011 the designer started in her adopted city Munich with the teleshopping channel HSE24. A sensational expansion of her range of products included innovative cosmetics and casual fashion for men. Within accessoires, a new and glamorous shoe collection was launched.
The manifold brand world Ricarda M. advanced 2006 to 2013 to the most successful lifestyle label on the teleshopping market. Every product is a bestseller. Ricarda M. is cult as a brand and as a person.
For 15 years Ricarda Manuela Hofmann was the most successful beauty- and lifestyle expert in German teleshopping and is considered as a top-seller. In September 2013 the remarkable sales talent takes leave of HSE24 in order to go her own ways in e-commerce respectively in multichannel-business. On the first October 2013 she opens up her first online-shop for customers in Germany, Austria and Switzerland. The assortment comprises in the first instance beauty products: Fashion, jewelry and accessories followed soon. On www.ricardam.com the online-shop is embedded directly in the Ricarda M. World and promises a unique buying experience with digital live-shows for either information or amusement. For customers without an affinity to internet, Ricarda M. offers already since October 2013 the possibility to order a catalogue.
The aim of the businesswoman is to offer more service and to address new customer groups. Because of the constantly available products, the orders are delivered quickly and in an uncomplicated way to the customer. Quality promises are transmitted on the areas of service and distribution. For Ricarda M. Hofmann the great advantage of the internet lies especially in the chance to work closer and more actively with the customer, to fulfill their wishes in a more concrete way and to develop products on this basis.
In occasion of the 16th birthday of the label Ricarda M. in May 2014 and because of the particular actions and offers, the volume of sales of the online-shop increases up to ca. 50.000 Euro in a day.
Additionally, Ricarda M. agreed upon a cooperation with the KLiNGEL-Group with special offers for the catalogue and its customers.
The chosen beauty products as well as fashion- and genuine jewelry are available on klingel.de and with an extra catalogue, which was sent to more millions of households.
Ricarda M. agrees upon a new cooperation with Shoppinglive in Russia in June 2015. From October 2015 on the beauty products by Ricarda M. will be offered to Russian customers by teleshopping. Ricarda M., as Grande Dame of Teleshopping, will appear ca. 3 – 4 times a year on TV in Russia.
Ricarda M.’s safe style and her sixth sense for what is exclusive and beautiful are typical for the life of the charming, highly talented Ricarda Manuela Hofmann, both professionally and privately. Esprit, the urge to know, ambition and creativeness define the personality of the woman who has got that “certain something”. The love of her family and friends helps her recharge her batteries. Her home and her inspiration are the fashion metropolises of the world. Her passion is to create high-quality products that underline not only her own beauty, but the beauty of every woman.
Until 2013 high above the roof tops of the Bavarian metropolis in the 11th floor of the giant Munich City Tower, today in the immediate vicinity of the Nymphenburg Castle accomodates the headquarters of the Ricarda M. Designer World.
So close to the royal palace directly behind the palace garden, the charm of a city with heart meets lifestyle glamour from all over the world. This is where national and international business contacts are created and maintained, trends of tomorrow are created, ideas are born, and visions are designed.
On the highest level, the exclusive ambience of the business rooms with royal neighbourhood inspires and motivates head of design and CEO Ricarda Manuela Hofmann and her professional team to realize accomplished creations and sustainable business details.
The rooms are light, airy and friendly, and the unmistakable Ricarda M. Design gives them their special representative character. Like a red thread, the personal style and brand elements of the lifestyle label are found in perfect harmony throughout the premises.
The friendly reception area is followed by the administration center and the conference room. In the first floor you will find the light-flooded management offices. The Ricarda M. showroom is the splendid highlight of the business center. Showpieces from 15 years of Ricarda M. and uncounted brandnew prototypes give a fascinating insight into the variety of products of the Ricarda M.-brand world.
The gentle ripple of a fountain in the courtyard of the 1963 built monastery, which today holds the business-rooms of Ricarda M., reminds us of an oasis of calm and meditation. Not knowing that in the interior of the building reigns an industrious hectic rush, you would think to be in a health ressort in the middle of the vibrant city of Munich.
"Design is completed as soon as it reflects my personality. As responsible head of design, I therefore manage direction from the idea of the product to the development up to the packaging."
Ricarda M.
The brand slogan „Designed in Heaven – Made in Paradise“ in combination with the noble and unmistakable logo of the designer brand Ricarda M. visualizes, expressively and authentically, the unique style of the quality products, the originality of heavenly designs, and the variety of paradise-like, perfectly matching applications. The very attractive pricing crowns the unrivalled, shimmering universe.
The unequalled, cosmopolitan and internationally oriented brand of the designer Ricarda M. is manifested in the luxurious, unmistakable, circular logo with meandering bands: a noble modification of the coat of arms of the family. This perfect symbiosis of traditional and extravagance and the initials „RM“ that decorate all products multiply the value of every branded product many times, and offer a high degree of identification.
With the slogan „Designed in Heaven – Made in Paradise“ Ricarda M. seduces on the highest level. The design is made in heaven, the products are made in paradise, and they have only one thing in mind: To be a brand of clearly defined personality, and to create a holistic piece of art, full of sound and with a personal signature setting new standards.
Designed in Heaven – Made in Paradise. It’s as simple as that!
| Main brand - Ricarda M. | ||||
|---|---|---|---|---|
| Cosmetics | Fashion & Co | Bags | Jewelry | Living |
| Secrets of Beauty | Dress Club Women | Glamour Club | Juwel DeLuxe | Royal Living |
| MCC Magic Colour Cosmetic | Dress Club Men | Paradise Jewelry | ||
| Sexy Secrets | ||||
| MSC Magic Skin Care | Body Eve | |||
| PCC Power C Care | ||||
| PRC Perfect Ruby Care | ||||
| SSC Solar Skin Care | ||||
| DOC Deep Ocean Care | ||||
| GMC Gentle Men Care | ||||
| SOS Secrets Of Skin | ||||
| RBS Body Secrets | ||||
| MHC Magic Hair Care | ||||
| SOB HyaluronXpert | ||||
| SOB The Skin Master | ||||
| BDS Black Deep Secrets | ||||
| World of Senses | ||||
The brand Ricarda M. as well as the sub-brands and product names are trademarks or registered trademarks of the Ricarda M. Designer World.
Owner: Ricarda Manuela Hofmann, Munich.
Every use requires expressly the written allowance of the owner of the brand.
She polarizes and seduces. No doubt: Ricarda M. is an attraction for the press. As a top designer, style icon, or trendsetter: The media phenomenon Ricarda M. always offers material for strong stories and warrants high circulations. Sometimes she decorates the title of glossy magazines; sometimes her portrait illustrates sophisticated textbooks. Her fascinating personality, her incredible success and her never-ending product innovations attract journalists of all branches alike – business, lifestyle and boulevard press.
- In the press media
"I am well aware of how attractive I am for the press. That’s because I am what I am, I am me. Authenticity attracts. In particular the press. I owe my high level of popularity and my positive image to the media."
Ricarda M.
The First Lady of the teleshopping celebrates the 18th birthday of the brand with a comeback in German-language TV: Ricarda M. will present her innovative cosmetic products live on air again on five weekends a year with CHANNEL21. Further hours in the year will be taken over by a brand ambassador. Products will be available additionally in her own online shop as well as via internet by CHANNEL21.
"Here vision and passion met on a common ground to celebrate customers like kings: to deliver latest innovations to affordable prices for every woman and every man to the customer at home! Just according to the device of Ricarda M.!"Ricarda M.
2017, April: Cooperation with CHANNEL21
As a business woman of vision, Ricarda M. disposes with the Ricarda M. Designer World of a global network of partner.
Ricarda M. assigns royalties. Everybody who is interested on a partnership can get some information.
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